I design products and systems for enterprise softwares driving decisions from strategy to production.
9 years of shaping platforms in the rewards and marketplace space, with experience across core enterprise workflows, partnering with founders and teams to scale products, systems, and the design function.
Projects
Here are some of the work that shaped the product and teams:
AI-Driven Product Development System
Fragmented design systems slowed development and made AI outputs unreliable.
Built a unified design + engineering foundation, enabling AI-driven workflows to improve speed and consistency.
Enterprise Payments Management System
Scattered payment workflows forced finance teams into manual reconciliation and support dependency.
Restructured into a unified payments system, reducing support tickets by ~25–35% and reconciliation effort by ~30%.
Onboarding Re-Architecture
Complex onboarding flows led to early drop-offs and low activation.
Simplified signup and guided users to first reward, reducing drop-offs by ~70% and increasing conversion by ~12%.
Principles
- Start with the problem, not the solution
- Clarity over polish
- Design for systems, not just screens
- Build quality into the process
- Good design works across constraints
- Work as a team
Experience
Education